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This site states the following, "A Media Player for professionals in the entertainment industry." We noticed that the web page also stated " A PC based media player thats comprehensive and easy to use with large screens, large buttons and a carefully thought out layout that makes DJ work easier than its ever been before from a product designed for mobile and fixed installations alike whether they be clubs, fixed or mobile discos, local or national radio stations." It also stated " Is there really a place for drag and drop or difficult file navigation when working in front of an excited audience?." The header had Media as the highest ranking keyword. It was followed by Media Player, DJ, and DJ Player which isn't as ranked as highly as Media. The next words the site uses is disco. discos was also included and might not be understood by search engines.